A to B Consulting

15+

Years in
Legal BD

About

Sustainable growth for professional services

I help professional services firms and individuals achieve sustainable growth and take the next steps toward business success. I specialise in international business development strategies, client relationship programmes, and practical practice group plans and budgets.

My approach is tailored, not one size fits all. Drawing on experience working with firms and professionals at different stages of maturity and career progression, I use proven methods to identify new revenue opportunities, deepen client relationships and increase brand visibility.

With over 15 years' experience working alongside senior lawyers in international, US and offshore law firms, I have particular expertise across Cayman, Bermuda, BVI, USA, UK and Asian markets — supporting corporate and litigation teams to expand their client reach.

Previous experience includes

Conyers Maples Group Ropes & Gray BLP The Law Society LexisNexis

Cayman Islands Bermuda BVI United States United Kingdom Asia

Products & Services

Four core service areas

With fractional, interim and project-based services available, and one-on-one or team training, we have a solution to suit your needs, goals and budget.

BD Strategy

Business development can quickly become reactive, with constant requests to attend conferences, sponsor events, and pursue opportunities that may not align with your wider objectives. We help firms take a more strategic approach by identifying clear goals, aligning activity with commercial priorities, and managing budgets effectively. Underpinned by strong CRM foundations, our approach creates greater visibility, accountability, and focus for sustainable growth.

Budget Planning
Business Plan Development & Evaluation
CRM Development & Training
Collateral & Pitch Template Building
Directory Submission Process
RFP & Proposal Development

Development & Training

Moving from a technical practitioner to a revenue generating professional takes a change in mindset. Together we analyse your goals, evaluate your current network and personal brand, then produce a plan with clear processes and outcomes. Group training also available.

One-on-One Advisory (Junior to Senior)
Newly Promoted Professionals
Lateral Joiners
BD Coaching for Practice Groups & Service Lines
Group Training for Marketing Teams

Business Intelligence

Having a clear view of what marketing activities your competitors or peers are undertaking is key to effective market positioning. We provide an unbiased view of the market on a monthly or project basis, with actionable recommendations to sharpen your messaging.

Competitor & Peer Analysis
Thought Leadership Production
Market & Jurisdiction Analysis
Client, Referral & Competitor Mapping
Trends & News Monitoring

Event Management & Services

The desire to run great events is there, but it often falls on professionals with other pressing priorities. With experience in conference production and event management, we take on the full burden of execution — from concept through to on-the-day logistics.

Topic & Agenda Generation
Speaker Identification & Management
Sponsorship Identification & Management
Venue & Vendor Sourcing
On-the-day Logistics

Who We Serve

Built for professional services firms

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Law Firms & Lawyers

Offshore, international and US firms — corporate and litigation teams seeking to expand their client reach across key jurisdictions.

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Fiduciary Services

Firms needing to move beyond broad-stroke marketing to coordinated, strategic business development.

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Accountancy Firms

Practices looking to develop long-term client relationships and build a structured growth strategy across key markets.

Our Approach

Tailored, not one size fits all

Taking the step from broad stroke marketing and brand recognition campaigns to coordinated targeting of clients, referrers and markets is key to developing long-term relationships and expanding your client base. We coordinate honest and constructive evaluation and re-positioning throughout every engagement.

Step 01

Evaluate

We begin with an honest audit of your current BD activities, market position, network and goals.

Step 02

Plan

We align your growth goals with actionable plans, create realistic opportunities, and establish strong CRM fundamentals for clarity and accountability.

Step 03

Execute

We stay in the work with you — through fractional, interim or project-based mandates — ensuring momentum and measurable results.

Engagement Models

Flexible support, no long-term lock-in

Not every firm needs a full-time BD hire. Choose the model that fits where you are right now — and change it as your needs evolve.

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Project

A defined scope with clear deliverables and timeline. You know the cost upfront and there are no surprises.

Well suited to

Directory submissions, market analysis, event management, pitch development, or any time-bound initiative.

Ready to elevate your practice?

To discuss your or your team's needs and how to elevate your business, reach out for an initial discussion. Detailed proposals and packages are tailored and priced following consultation.

Email us directly at

services@atobconsulting.net

📞 +1 345 938 0008 💼 Connect on LinkedIn

Further information on all services is available on request. All engagements begin with a complimentary initial conversation.

Specialists in professional services growth strategy